This module introduces young people to the basic principles of youth advocacy and digital campaigning. It explains how young people can identify issues that matter to them, define clear advocacy goals, reach relevant audiences and communicate their messages effectively through digital tools.
The module covers the following topics:
• Understanding youth advocacy and its importance
• Identifying an issue and defining an advocacy goal
• Recognising target audiences and key stakeholders
• Creating clear, inclusive and action-oriented campaign messages
• Using Canva templates and campaign visuals
• Preparing effective social media content
• Reaching audiences through digital communication channels
• Applying basic principles of digital safety, privacy and respectful communication
• Turning online awareness into local action